Guides Instagram

How to Make your Restaurant Business “Instagram Worthy”?

Estimated Read Time: 28 min.
Smartphone showing food on instagram with a title saying "How to Make your Restaurant Business "Instagram Worthy"?"

Hey there, restaurant owners and social media users! Let’s talk about something exciting yet challenging: making your business a hit. Did you know that a whopping 63% of folks use social media to scout out new eateries and check out mouth-watering menu items? Also, nearly half of the Instagram crowd, yes, 45%, are all about snapping and sharing their food through stories, reels or even posts. Pretty cool, right?

Instagram is more than just a platform for attractive photos; it’s a tool for business growth. Your page should not only showcase your dishes but also entice and intrigue potential customers, making them eager to visit.

So, what makes a restaurant not just photogenic but irresistible? It’s about crafting an atmosphere that appeals to audiences. This guide unveils powerful IG tactics, turning your place into a buzzing topic with content as enticing as your culinary creations.

What are the Best Restaurants on Instagram Known for?

  • McDonald’s

“McDonald’s distinguishes itself with its innovative and often amusing customer engagement strategies. They effectively use memes to create content that’s both fun and relatable, appealing to a wide range of customers. Their well-known mascot, Ronald McDonald, brings a touch of nostalgia and playfulness. Adding to their creative approach, they’ve recently engaged the anime fanbase by rebranding as “WcDonalds” and launching a unique anime/manga-themed advertising campaign, keeping their audience engaged.

  • Marea NYC

Marea NYC captures the essence of Italian cuisine with their captivating food photography. Their profile is a blend of elegance and artistry, showcasing dishes that are as beautiful as they are delicious. Located in the heart of New York City, Marea NYC has created a page that is not just aesthetically pleasing but also highly ‘Instagrammable’ for customers, making it a prime destination for both foodies and photographers alike.

  • Bar Room NYC

Bar Room NYC stands out with its stunning interior and eye-catching dishes. Their Instagram feed isn’t just about meals; it’s about the experience of dining in a beautifully curated space. It’s a place where the environment is as photogenic as the food, making every visit and every post shareable

  • Lost Dog Cafe

Lost Dog Cafe is a heartwarming tale of compassion and community. Their love for pets goes beyond being pet-friendly; a significant portion of their earnings is channelled into the Lost Dogs and Cats Rescue Foundation. Their account showcases this unique mission, blending delicious food posts with heartening stories of rescued pets. This approach not only builds a strong, empathetic connection with their audience but also promotes a noble cause, making every meal served a part of a larger, altruistic story.

  • Spot Dessert Bar

Spot Dessert Bar redefines the art of dessert allure on Instagram. Their feed bursts with professionally snapped photos of their unique sweet creations, mesmerizing both the eyes and taste buds of their audience. With a blend of stylish, inventive reels, they not only entertain but also whet appetites. Their strategy transcends mere food display, focusing on generating excitement, tapping into current trends, and maintaining a captivating and hunger-inducing presence for their followers.

Instagram Restaurant Marketing Tips

a restaurant with people dining in

The importance of running targeted ads (near your location)

Geo-targeted advertisements are instrumental for reaching potential customers nearby. These ads should focus on what makes your business stand out, such as exclusive menu offerings, inviting ambiance, special deals, or high-quality promotional videos. By focusing your ad campaigns geographically, you’re more likely to impact your local community directly, increasing awareness and potentially boosting local patronage.

Consistently Strategizing

A consistent content strategy is essential for maintaining an Instagram presence. Consistency is key, and very rewarding if you strategize correctly. 69% of young adults take pictures of their food before eating it, meaning that the food has to be pleasing to the eye to attract new customers. Professional photos enhance visual appeal, showcasing dishes and ambiance effectively. Posting 3-5 times weekly maintains active engagement without overwhelming followers, while updating the menu every 6-12 months keeps content fresh and customers excited. This cohesive approach cultivates a strong presence, attracting and delighting a growing audience with quality visuals, consistent engagement, and ongoing innovation.

Purchasing Engagement

Investing in engagement, such as through buying likes or influencer partnerships, will expand your reach. This tactic should emphasize authenticity and alignment with your diner’s image and target audience. While organic growth is ideal, strategically purchased engagement will expedite visibility and brand recognition, particularly when breaking into new markets or launching new offerings. At RedSocial, we provide organic and lasting engagement, so buying Instagram likes can help your posts reach new heights.

Monitoring your analytics

An insightful review of your Instagram analytics is critical. This process involves monitoring which posts attract the most interaction, determining the best times for engagement, and observing follower growth trends. Such analysis allows you to discern content preferences among your audience, enabling you to tailor your content strategy more effectively. This careful alignment ensures your content not only garners views but also meaningful engagement.

Creative Instagram Post Ideas for Restaurants

Instagram serves as more than just a showcase for culinary creations; it’s a platform for engaging with and intriguing your audience through compelling content. Innovative and interactive posts can upgrade your profile, turning it into an active community space that expands beyond social media. In the upcoming sections, we will look into various post ideas that can underline your restaurants charm and motivate engagement and sharing.

a phone taking pictures of their plate with food

Professional photos of your food

The saying “we eat with our eyes first” holds especially true on Instagram. Professional photos of your dishes are capable of making a difference. Such photos should capture the essence of your cuisine, highlighting the colors, textures, and presentation that make your meals unique. Think about using natural lighting, close-ups of your most popular dishes, or shots that capture steam rising from a hot meal. These professional photos tell a story about the quality and care put into each dish, enticing viewers to come and experience the flavors for themselves.

Short recipe tutorials professionally filmed

Showcase the passion behind your work and menu by posting short reels that show how to cook some of your recipes at home. This engages viewers by teaching them something new. You could highlight signature dishes or provide a twist on classic recipes. These tutorials can also showcase your chefs and their skills, adding a personal touch that connects with viewers on a more intimate level.

Catchy designs showcasing the food

Creativity in presenting food goes a long way. Incorporate catchy designs or unique plating techniques that make your meals eye-catching. This can include everything from unique garnish arrangements to innovative uses of color and texture, all reflecting your restaurant’s unique style. These visually appealing presentations can become your social media hallmark, transforming your dishes into a visual delight that’s as share-worthy as they are delectable.

Photos/Videos of the environment

The atmosphere of your restaurant is a key part of the dining experience. Use photos and videos to showcase your ambiance, decoration, and overall feel. Whether highlighting a cozy nook, the dynamic scene of an open kitchen, or elegant dining arrangements, these visuals allow people to picture themselves enjoying a meal in your space. Sharing this content emphasizes the full dining experience your place provides, extending beyond the cuisine itself.

Engaging reels with different purposes

Reels offer a dynamic way to engage with your audience. Consider creating reels that serve various purposes:

– Employee Favorites: Ask your staff about their favorite dishes and why they love them. This not only personalizes your restaurant but also provides menu recommendations.

– Vibe Check: Record videos of the atmosphere inside, whether during a special even or even normal nights. This lures people that seek the environment you provide.

– Walkthrough Tutorials: Offer a virtual tour of your cafe, guiding viewers through your space and sharing little details that make your place special.

Each of these content ideas aims to showcase the professionality of the business, displaying a well-rounded view of what customers can expect. In order for your creative reels to get maximum engagement we advise all restaurant owners to buy Instagram Management Packages. For 30 days you will receive engagement, such as likes, impressions, views, comments, etc., on whichever post you like.

Catchy Captions for Instagram Restaurants

Crafting the perfect caption is like adding the right amount of seasoning to a dish – it enhances the experience and leaves a memorable impression. Whether your restaurant is a cozy family spot or a high-end dining establishment, the right words can attract and engage your audience. Let’s dive into some caption ideas:

a table of food in the background and a quote by virginia woolf saying "One cannot think well, love well, sleep well, if one has not dined well."

Captions for International Cuisine-Themed Restaurants

  • Mexican: “Spice up your day with flavors straight from Mexico! 🌶️”
  • Mexican: “Nacho average meal, it’s way better!”
  • Italian: “A slice of Italy in every bite. Buon appetito!”
  • Italian: “We’re not impasta-sible to resist!🍝”
  • Greek: “Savor the taste of Greece with every plate. Opa!”
  • Greek: “This food is Greek mythology come to life – unbelievably good!”
  • Turkish: “Delight in Turkish delicacies, where East meets West.”
  • Japanese: “Sushi your cravings with our rolls! 🍣”
  • Indian: “Curry up and try our dishes, they’re masala-velous!”
    Chinese: “You’ll be soy glad you tried our dishes!”

For more international cuisine restaurant captions you can check these out!

Captions for Fine Dining Restaurants

  • “Where every meal is a work of art.✨”
  • “Elevate your dining experience with us. Sophistication in every bite.”
  • “Indulge in luxury, one exquisite course at a time. 🥂”
  • “Dining is a love language spoken here. ❤️”
  • “Experience culinary excellence and elegance.”
  • “Fine dining: a symphony of flavors in an elegant setting.”
  • “Crafting exquisite dining experiences, one plate at a time.”
  • “Sophistication on a plate – savor the luxury.”
  • “Where fine food meets artful presentation.”
  • “Dinner is served, and so is the elegance.”

Captions for Family Restaurants

  • “Where family, laughter, and good food meet. 👨‍👩‍👧‍👦”
  • “Creating delicious memories for all ages.”
  • “A family that eats together, stays together! Welcome to our table.”
  • “Your home away from home. Delicious and comforting.”
  • “Gather here for food full of love and warmth. 💕”
  • “Join our family table for hearty meals and smiles.”
  • “Homestyle cooking that brings the family together.”
  • “Flavors that feel like a warm family hug.”
  • “Feeding families, fueling memories.”
  • “A feast for the whole family in a cozy setting.”

Captions for Seafood Restaurants

  • “Dive into freshness with our ocean-to-table delights!”
  • “Hooked on our seafood? We can’t blame you! 🎣”
  • “Where every catch is a culinary adventure.”
  • “Shellebrate good times with our seafood!”
  • “A wave of flavors awaits you here! 🌊”
  • “Crab-tivated by the sea’s bounty!”
  • “Simply sea-ductive flavors.”
  • “Shell-ebrate good times with seafood.”
  • “Ocean treasures on my plate.”
  • “Seafood: my one true ‘solemate’.”

Captions for Vegan and Vegetarian Restaurants

  • “Green, clean, and utterly delicious! 🌿”
  • “Our dishes are as good for the planet as they are for your palate. 🌍”
  • “Veg out with our flavorful vegan delights!”
  • “Nourish your body and soul with our plant-based creations.”
  • “Deliciously plant-powered and proud!”
  • “Lettuce turnip the beet in our vegan paradise!”
  • “Peas, love, and great veggies. That’s our mantra!”
  • “Kale-ing it with our vegan flavors!”
  • “You don’t have to be a root wizard to fall in love with our plant-based magic!”
  • “Vegan food so good, even carnivores can’t resist!”

Captions for Brunch Spots

  • “Brunch: the socially acceptable excuse for day drinking and eggs!”
  • “Where every brunch is a bite of weekend bliss. 🥞”
  • “Serving up sunshine and smiles with our brunch. 🌞”
  • “Waffles + Mimosas = Weekend goals!”
  • “Join us for a brunch that’ll turn your weekend around!”
  • “Ease into Monday with a Sunday brunch.”
  • “Saturday’s forecast: 100% chance of brunch.”
  • “Saying hello to Saturday with a plate full of brunch.”
  • “Brunch now, dream later.”
  • “The weekend blooms with the start of brunch🧇🥂.”

Captions for Dessert and Bakery Outlets

  • “Life is short, eat dessert first! 🍰”
  • “Baked with love and a sprinkle of joy!”
  • “Satisfy your sweet tooth with our treats.”
  • “Every bite a sweet moment to cherish.”
  • “Where every dessert tells a story of sweetness.”
  • “Donut worry, eat happy!” 🍩
  • “Cakes, cookies, and dreams baked fresh daily.” 
  • “Bite into a slice of heaven. No angel’s food cake here!” 
  • “Where every sweet tooth gets its happy ending!”
  • “Our pastries: Baked with love and a sprinkle of magic!”

Captions for Cocktail Bars and Lounges

  • “Shake things up with our signature cocktails! 🍸”
  • “Sip back and relax in our lounge.”
  • “Crafting concoctions for every occasion.”
  • “Where every hour is happy hour. 🥂”
  • “Elevate your evening with our mixology magic.”
  • “Sip back and relax, you’re in cocktail country now.”
  • “Life’s too short for boring drinks. Cheers to vibrant sips!”
  • “Where every hour is happy and every cocktail’s a masterpiece!”
  • “Mixing up magic in a glass, one cocktail at a time!”
  • “Unwind with a twist. Our cocktails are stirringly good!” 🍸

Captions for Fast Food Restaurants

  • “Grab life by the fries! 🍟”
  • “Burgers to the left of me, fries to the right – here I am, stuck in flavor heaven! 🍔”
  • “I love my food, like I love my car… fast!”
  • “Feasting at the speed of light.”
  • “Drive-thru to deliciousness.”
  • “Where every meal is a speedy delight.”
  • “Get your quick fix of fantastic flavors here!”
  • “Fast on the clock, flavorful in the mouth.”
  • “Serving up smiles, one fast bite at a time.”
  • “For those who live life in the fast lane and enjoy their food the same way!”

The Best Restaurant Influencers on Instagram

picture of 4 different food influencers such as martha stewart, jameie oliver, dennis prescott and david chang

Food influencers stand out for their impactful content, trendsetting, and culinary inspiration. People follow these creators to find out hidden gems, or get suggestions for their next dining experience. Below are top food influencers on Instagram that restaurants can follow for creative ideas, spotting trends, and collaboration prospects:

Gordon Ramsay (@gordongram)

Gordon Ramsay, a name synonymous with culinary excellence, offers an eclectic mix of high-end dishes, cooking tips, and personal insights into the life of a celebrated chef. His global influence makes him an ideal inspiration for the ones aiming to elevate their menu and service standards. His no-nonsense approach to cooking and restaurant management could also provide valuable lessons in efficiency and quality control.

Jamie Oliver (@jamieoliver)

His focus on healthy, sustainable, and easy-to-cook meals makes his influence a treasure trove for chefs that want to incorporate these elements into their offerings. His innovative recipes can inspire menu development, particularly for establishments looking to offer healthy yet delicious options. His advocacy for fresh ingredients and simple cooking techniques is a blueprint for restaurants prioritizing quality and nutrition.

Andrew Zimmern (@chefaz)

Renowned culinary explorer Andrew Zimmern is an invaluable resource for businesses looking to incorporate global flavors into their offerings. His deep understanding and exploration of world cuisines provide a wealth of creative ideas for menu diversification and insight into emerging food trends from around the globe.

Martha Stewart (@marthastewart)

Martha Stewart’s Instagram is a perfect model for fine dining establishments focusing on presentation and elegance. Her sophisticated culinary creations and lifestyle tips can inspire refined aesthetics and service, turning dining into a luxurious experience.

David Chang (@davidchang)

As a culinary innovator, David Chang’s Instagram is a blend of modern cooking, industry insights, and personal reflections. Restaurants looking for contemporary and innovative menu ideas can draw inspiration from his experimental approach and fusion dishes. His commentary makes every reel of his understandable and very welcoming.

Hetal Vasavada (@milkandcardamom)

Hetal Vasavada brings a unique perspective with her fusion and traditional Indian dishes. If you are interested in exploring innovative cross-cultural recipes can find inspiration in her unique blend of flavors and techniques, adding an exotic twist to their menu.

Dennis Prescott (@dennistheprescott)

Dennis Prescott’s exceptional food photography is an inspiration for restaurants looking to enhance their presence. His visually striking and appetizing images are a masterclass in food styling and photography, essential skills for any business in the digital age.

Following these food influencers is helpful for restaurants looking to improve their menus, present their dishes better, and find smart ways to market themselves. These influencers are important not just on Instagram, but also in influencing what diners expect and the latest trends in eating out.

Understanding Micro-Influencers on Instagram

Using micro-influencers on Instagram can significantly boost a restaurant’s visibility. These influencers, typically with a follower count in the thousands, offer a personal and authentic connection with their audience, often resulting in higher engagement rates. Collaborating with these local creators, who align with a restaurant’s target audience, allows for direct marketing to potential customers. For instance, a vegan restaurant might partner with a vegan lifestyle influencer to reach a relevant audience.

The strategy involves identifying influencers who match the restaurant’s customer profile and allowing them the creative freedom to share their genuine experiences. This approach not only promotes the restaurant but also enhances credibility, as their followers perceive these recommendations as trustworthy. Overall, partnering with micro-influencers offers an effective, cost-efficient way to target specific local demographics and improve a restaurant’s digital presence.

a graphic showing some self created micro influencers and some potential hashtags

Finding local influencers

Finding micro-influencers is not too difficult. You can find tons of micro influencers by searching up hashtags related to your field of business and location. Let’s take Los Angeles for example. To identify suitable micro-influencers in the Los Angeles area, restaurants should explore local-centric hashtags such as #LAFoodie, #LosAngelesEats, or #EaterLA. Scouring geo-tags at popular dining spots or food events in Los Angeles can also uncover influencers who regularly engage with similar culinary environments. Additionally, examining the followers and engagement of other local restaurants or food festivals can reveal micro-influencers who already show an interest in the city’s food scene. By integrating these influencers into their marketing strategy, Los Angeles restaurants can enhance their online presence, connect with a more targeted audience, and ultimately drive more foot traffic and patronage.


In wrapping up our exploration of making the perfect restaurant on Instagram, it’s clear that success in this space requires a blend of creativity, authenticity, and strategic engagement. Learning from top food influencers and building an engaging online presence is crucial. It’s not just about posting beautiful dishes but also engaging genuinely with your customers. Enhance this connection with our Instagram Comment Services, an effective tool to boost your digital presence and turn followers into patrons.