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TikTok’s Elite: Who Are the Most Followed Users in 2024?

Estimated Read Time: 17 min.
image of khaby lame, charli d'amelio and mr beast
Overview

Have you ever wondered how many TikTok accounts have over 1 million followers? Well, we have an answer for that. There are more than 39,000 accounts with at least 1 million followers. But which of these 39,000 users hold the top 10 TikTok rankings?

This article identifies the most-followed TikTokers and examines how follower count shapes marketing, social status, and virality on the platform. Before revealing the top accounts, we will explore whether follow counts matter and how they sway social media. Additionally, we will share some interesting facts and discuss effective strategies that the top influencers use to build their large following.

Do TikTok Followers Matter?

TikTok followers significantly impact an influencer’s success on the platform. Brand collaborations and sponsorships rely heavily on that to identify potential partners. Influencers with millions of fans can secure lucrative sponsorships and brand deals, directly influencing their income. A large fan base also increases a creator’s social power and recognition. Being one of the most-followed accounts boosts visibility and leads to more opportunities.

Beyond brand partnerships and social effects, users with a broad fan base have greater potential for their content to go viral, attracting even more people and increasing their reach. If you require a bigger audience then we recommend buying TikTok followers, or buying the packages that we offer for a well-thought-out marketing plan!

follower icon with threads around

Engagement vs. Follower Count

While follower count is important, engagement (likes, comments, shares) often holds greater value. High engagement rates reflect a dedicated audience, which can be more appealing to brands than large but inactive supporters.

For instance, consider two influencers:
“Influencer A” has 10 million followers with an average engagement rate of 1%, while “Influencer B” has 3 million followers with an average engagement rate of 10%. Although “A” has a larger follower count, “B’s” higher engagement rate suggests a more active audience, potentially offering better value to brands.

Top 10 Most Followed TikTokers in 2024

1. Khaby Lame (162M)

Khaby Lame is the most-followed TikTok user worldwide, known for his comedic videos and relatable takes on everyday life. He rose to fame through humorous skits that offer refreshing perspectives on everyday situations, often poking fun at overly complicated life hacks. His content resonates with audiences of all ages, making him a global phenomenon.

2. Charli D’Amelio (154.2M)

Charli D’Amelio, a social media personality and dancer, became one of the most recognizable figures with her dance routines and lip-sync videos. Her collaborations with other creators and top brands have expanded her influence, while her positive impact and authentic lifestyle videos keep her audience engaged. Charli’s rapid rise to fame exemplifies how talent and consistency can lead to a massive following.

3. MrBeast (94.7M)

MrBeast is known for his philanthropy and entertaining challenges. He has built a vast fan base through generous giveaways, large-scale challenges, and charitable initiatives. With an even more impressive fan base on YouTube, where he has over 250 million subscribers, his ability to combine entertainment with philanthropy has inspired millions, making his content both impactful and engaging.

4. Bella Poarch (94.1M)

Bella Poarch gained popularity with her catchy lip-sync videos and trendsetting pop music career. Her content blends original songs with relatable social themes while sharing personal struggles that resonate with a diverse audience. Bella’s ability to set trends and connect with her fans through music and relatable content has made her one of the most influential creators.

5. Addison Rae (88.8M)

Addison Rae is a social media personality and actress who captivates her audience with dance routines, lifestyle content, and brand collaborations. Her genuine persona and ability to connect with youth have earned her acting roles and partnerships with lifestyle brands. Addison’s consistent presence in pop culture and relatable content have solidified her position as a leading public figure.

6. Zach King (82M)

Zach King is a digital magician known for his short magical videos that inspire creativity and imagination. His visually stunning “magic vines,” seamlessly blending digital effects and live-action, always amaze the eye and mesmerize viewers. Zach’s creative mind for “magic” stunts has solidified his reputation as a pioneer in digital storytelling.

7. Kimberly Loaiza (81M)

Kimberly Loaiza is a Mexican creator and singer who produces music videos and lifestyle content that shape Latin American digital culture. Her authenticity and connection to her roots resonate with a broad audience. Kimberly’s blend of music and lifestyle has made her a significant figure in the Latin American TikTok community.

8. Cznburak (75.1M)

Cznburak, a Turkish chef, is renowned for his creative cooking videos that showcase unique recipes with global appeal. His joyful cooking style and infectious personality have earned him a global audience of food lovers and aspiring chefs. Cznburak’s passion for food and creativity make his content both entertaining and educational.

9. Dwayne Johnson (74.5M)

Dwayne Johnson, known as ‘The Rock,’ is a successful actor and producer who shares motivational messages, fitness content, and behind-the-scenes glimpses of his career. His charisma and positive attitude appeal to fans of all ages. Dwayne’s mix of humor and motivation has made him a prominent figure on the platform.

10. domelipa (70.3M)

Domelipa is a rising persona known for her dance routines and vlogs. Her energetic personality and ability to connect with young adults interested in pop culture have made her one of the fastest-growing TikTokers. Domelipa’s authenticity and relatability have helped her carve out a niche to set her apart from the competition.

image of khaby lame, addison rae, mr beast, charli d'amelio and bella poarch with threads around them

Honorable Mentions

Will Smith (74M)

Will Smith remains a popular figure for his acting roles, motivational content, and comedic sketches. His adaptability to TikTok’s format and unique humor have earned him a substantial following.

TikTok (80.3M)

While TikTok’s official account has a large following, it is not included in the rankings because it’s not a personal influencer account. However, it showcases trending content and highlights top creators on the platform.

Fun Facts

Most Followers on TikTok in 24 Hours: On December 6, 2021, Kim Taehyung (V) from BTS created his own Instagram account and gained an astounding 19.1 million followers in just 24 hours. He nearly reached 20 million within a day and surpassed that mark shortly afterward. This achievement demonstrates BTS’s global dominance and the unparalleled loyalty of their fandom, known as ARMY. No other account on TikTok, Twitter, Facebook, or Snapchat has come close to this level of growth in a single day.

Fastest Account to Reach 1 Million Followers: BTS also holds the world record for the fastest account to reach 1 million followers on TikTok, achieving this milestone in just 3 hours and 31 minutes. Word spread rapidly among their army of social media supporters, highlighting the band’s immense influence.

Top TikTok Influencer in the USA: Although Khaby Lame is the most-followed individual worldwide, Charli D’Amelio holds the crown in the USA. In Europe, Khaby Lame, originally from Senegal but raised in Italy, is the most-followed TikToker with his comedic videos.

Marketing Strategies of the Biggest TikTokers

Top social media personalities use a variety of strategies to attract millions of followers. Consistency in branding and content creation is crucial, as shown by Charli D’Amelio and Addison Rae. They maintain recognizable themes and styles while regularly posting new content to keep their audience engaged.

Engagement tactics are equally important. Khaby Lame fosters community by responding to comments, while MrBeast attracts massive participation through interactive challenges. By engaging through comments, direct messages, and live sessions, influencers create personal connections with their audience.

Collaborations and cross-promotions help expand reach. Charli D’Amelio and Addison Rae’s dance challenges have driven growth for both. Cross-promoting on Instagram and YouTube enables influencers to reach new audiences. Kimberly Loaiza and Zach King often feature other creators in their videos, broadening their appeal.

@zachking Will Gordon approve my cooking? @Gordon Ramsay ♬ original sound - Zach King

A multi-platform presence ensures that fans can connect with influencers on their preferred platforms. MrBeast directs significant traffic from YouTube to TikTok, Dwayne Johnson cross-promotes his motivational content from Instagram, and Zach King’s magic videos are shared widely on Twitter and Facebook.

Giveaways and sponsored content are effective tools for attracting new audiences. MrBeast’s philanthropic challenges and Cznburak’s culinary giveaways draw millions of participants. Influencers often partner with brands to offer exclusive prizes for those who follow their accounts and engage with their content. Sponsored challenges, like Bella Poarch’s fashion brand collaborations, offer enticing rewards that encourage rapid growth.

These strategies form a powerful formula for gaining supporters and securing influential status on social media.

The Perks of Buying Engagement

Buying engagement can offer distinct advantages for growing a TikTok persona. While purchasing followers may seem like a quick fix, buying TikTok views often proves more valuable. High view counts signal engaging content, encouraging the algorithm to promote videos to a broader audience. Unlike follower counts, video views provide direct evidence of user interest and engagement.

Purchasing engagement also provides the initial traction needed for organic growth. For new accounts struggling to gain visibility, buying a modest number of views or likes can position content in front of more users, triggering a positive cycle where increased engagement attracts further organic interest.

Social proof plays a critical role in online popularity. When users see content with high view counts or significant likes, they perceive it as valuable and are more inclined to engage. This perceived popularity leads to genuine fans and amplifies organic reach.

For example, an emerging fashion influencer started with just a few thousand followers. By purchasing views and likes for her TikTok content, she created a perception of popularity. Within weeks, her engagement levels soared, and she organically gained tens of thousands of new followers.

illustration of a man laughing with views and money behind him

Conclusion

TikTok’s most followed influencers in 2024 exemplify how creativity, consistent branding, and strategic engagement can lead to massive global followings. While follower count remains important for brand deals and influence, high engagement rates often prove even more valuable.

Aspiring creators can learn from these top influencers by maintaining consistency, leveraging collaborations and trends, and engaging directly with their audience. Strategic use of purchased engagement can also provide an initial boost, complementing quality to spark organic growth.

Success ultimately relies on a blend of creativity, strategy, and authenticity.