What is the Most Used Social Media in the US in 2024?

Estimated Read Time: 12 min.
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Understanding which social media networks are most used in the United States is essential for businesses and marketers aiming to optimize their digital strategies. This article supports recent statistics from Doofinder to pinpoint the most popular platforms in 2024. This insight is essential for targeting and engaging effectively with audiences, determining where to concentrate advertising efforts, and crafting content that resonates with specific user behaviors. Ultimately, aligning marketing strategies with these insights can improve outreach, enhance engagement, and increase conversion rates, helping businesses make informed decisions to maximize their online impact.

Most Used Social Networks in the USA

In this section, we examine the major social media platforms that are widely used across the United States. Each platform offers distinct features and serves different user needs, from professional networking to entertaining content. We will discuss the specifics of each platform, including Facebook, YouTube, Instagram, TikTok, and Snapchat, and then address additional platforms in the honorable mentions category. This analysis aims to highlight the functionality and user engagement that contribute to the popularity of these networks.

statistics of social media percentage use


With a 77% user engagement rate among social platforms, Facebook offers extensive networking capabilities for personal use and business marketing. It allows users to connect through posts, join groups, and market products through its integrated marketplace.


YouTube is used regularly by 65% of social media enthusiasts for watching and sharing videos. It supports a wide range of video types, from how-to guides to entertainment, and provides a way for creators to earn money through ads and sponsorships.


Engaging 56% of social media users, Instagram emphasizes photo and video sharing. It’s popular among influencers and businesses for its visually appealing posts, Stories, and newer Reels feature, all designed to create visually striking content.


TikTok has captured the attention of 45% of social media users with its short, engaging video clips. The platform is especially popular with younger audiences, who enjoy its quick videos, trend-driven content, and interactive features.


Snapchat is used by 34% of social media users and is famed for its messages and videos that disappear after they’re viewed. It’s popular among those who prefer private and immediate ways to share moments and continues to add features like AR filters and Snap Maps.

Honorable Mentions

Additional platforms include Twitter (32%), known for its quick updates and broad reach; Pinterest (26%), where people find and save ideas for projects and interests; LinkedIn (20%), essential for professional networking and job searching; Reddit (16%), home to user-created communities discussing various topics; Twitch (10%), a favorite for live-streaming, especially in the gaming community; and BeReal (8%), which encourages spontaneous and real-time photo sharing.

Rapidly Growing Social Media

Emerging social media platforms such as BeReal, Twitch, Discord, Clubhouse, and Caffeine are capturing interest with unique offerings that appeal to distinct audiences.

  • BeReal differentiates itself by encouraging users to post real-time, unedited photos, appealing particularly to younger demographics who value authenticity over curated content.
  • Twitch has expanded beyond its gaming roots to include diverse live-streaming content, attracting users who enjoy interactive and communal experiences.
  • Discord has grown from a gaming communication tool into a versatile platform that supports text, voice, and video chats for a wide range of activities, becoming popular among users who appreciate customizable communication spaces.
  • Clubhouse offers an audio-only interface that fosters in-depth conversations, attracting professionals and creatives looking for meaningful dialogue and networking opportunities without the visual component.
  • Caffeine provides live entertainment and sports streaming with a user-friendly interface, drawing in a younger audience that favors live performances and event broadcasts.

These platforms demonstrate a shift towards more personalized and engaging social media experiences, signaling businesses and marketers need to adapt their digital strategies to align with these preferences.

a growing line with logos outside

Strategic Marketing on Top Social Media Platforms

This section examines how businesses effectively utilize popular social media platforms for marketing by leveraging platform-specific features and employing management tools to optimize their strategies.

Companies use Facebook for targeted ads and community engagement, tailoring campaigns with detailed user data to enhance ad effectiveness. YouTube serves as a platform for video content like tutorials and product demonstrations, with analytics aiding in optimizing viewer engagement. Instagram is essential for visually-driven industries, using posts, stories, and influencer partnerships to boost engagement and facilitate direct sales through its shopping features.

TikTok appeals to younger audiences with short, trend-driven videos, often collaborating with influencers to expand reach. Snapchat targets a similar demographic with ephemeral content and interactive features like “geofilters” and augmented reality, creating engaging, memorable campaigns.

Social media management tools such as Hootsuite streamline these efforts across platforms, allowing businesses to schedule content, track engagement, and analyze strategy effectiveness. Also, did you know you could buy Social Signals for these platforms? You can check out our services for a more detailed look into what Social Signals are and why they’re helpful for your marketing strategies.


Frequent updates to platform features and algorithms can disrupt marketing campaigns and affect their effectiveness. Data privacy concerns and misinformation can diminish trust in advertisements, impacting user engagement. Adhering to stringent privacy laws like GDPR and CCPA complicates data handling, increasing operational complexities. Additionally, the crowded nature of popular platforms makes it challenging for businesses to stand out without substantial investments in creative content and advertising.


Despite these challenges, social media platforms offer valuable marketing prospects. Platforms such as Facebook, YouTube, and Instagram provide access to extensive and varied audiences. Tools on platforms like Twitch and Snapchat that support real-time interactions can boost brand visibility and deepen customer engagement.

The rise of influencer marketing and user-generated content opens new channels for authentic engagement. By collaborating with influencers, brands can leverage their established communities and enhance credibility among targeted audiences. Furthermore, sophisticated analytics and targeted advertising enable precise campaign adjustments, ensuring messages reach the most relevant audiences, thus increasing campaign efficiency.

illustration of social media apps

Rapidly Growing Social Media

In summary, effectively leveraging the distinct features of major social media platforms is crucial for businesses aiming to enhance their digital marketing strategies. Each platform offers specific advantages for targeting and engaging diverse audiences, making it essential for marketers to understand and utilize these tools proficiently.

Businesses should continuously update and refine their approaches in response to evolving platform capabilities and user preferences. Adopting a dynamic strategy and integrating innovative tools are key to maintaining relevance and effectiveness in a competitive digital landscape.

If you’re looking to improve your social media marketing efforts or need expert guidance on maximizing the potential of these platforms, we invite you to explore our services. Discover how our expertise can help you achieve greater impact with your marketing initiatives. Contact us today to begin transforming your approach to social media and driving better business outcomes.