You can promote a GoFundMe campaign on TikTok — but not in the way most users expect. TikTok doesn’t support clickable links in captions or comments, so your only option is placing the link in your bio. Whether that link is clickable depends on your account type and follower count. This guide explains how it works, and what to do if you don’t have the clickable option yet.
Adding your GoFundMe link to TikTok is just the first step — getting people to actually see it is what matters. Boosting TikTok shares can help your videos reach a wider audience naturally. More shares mean more visibility for your fundraiser, without relying fully on the algorithm. If you want consistent exposure, increasing your share count is a smart and effective move.
Can You Add a GoFundMe Link to TikTok?
Yes — but only through your profile bio, and with limitations. TikTok restricts clickable links to users who meet the following conditions:
- You must have at least 1,000 followers
- You must be using a Business or Creator account
Once those requirements are met, you’ll unlock the Website field in your bio, which supports clickable external URLs like your GoFundMe campaign.
How to Add a GoFundMe Link to Your TikTok Bio
Once you have 1,000 followers and a Business or Creator account, you’ll be able to add a clickable GoFundMe link to your profile. Here’s how to do it:
Switch to a Business or Creator Account by going to “Settings and Privacy” then “Manage Account”. Tap Switch to Business Account or Creator Account. Choose any category (it doesn’t impact functionality) and confirm.
Return to your profile and tap Edit Profile. If the Website field appears:
- Paste your full GoFundMe URL (e.g., https://gofundme.com/f/help-jane) and then save it.
Your GoFundMe campaign will now show up as a clickable link in your bio.
What to Do If You Don’t Have 1,000 Followers
If you haven’t unlocked the clickable Website field yet, here are some workarounds that still let you share your fundraiser effectively:
- Go to Edit Profile and paste your full GoFundMe URL into the Bio field.
To make it easier to type, consider shortening the link with Bit.ly.
Example:
Support my fundraiser: gofundme.com/f/help-jane
- Add on-screen text like:
“GoFundMe link in bio 💚”
You can also say it out loud to emphasize the CTA.
The link won’t be clickable, but users can copy it manually or type it into their browser.
How to Promote a GoFundMe on TikTok Effectively
Since the platform doesn’t offer built-in fundraising tools, promotion depends on consistent, visible content. Create several videos focused on your story — especially if it’s personal or urgent — and mention your GoFundMe clearly. Use on-screen text like “Link in bio 💚,” say it in the video, include it in the caption, and pin a comment with the link to keep it front and center.
Some users on Reddit mentioned reaching out to influencers directly, especially those aligned with your cause. While there’s no official site for this, DMs or emails can work — just be prepared to pay if you’re going that route. Still, your best shot is steady content that drives viewers to your bio and encourages them to take action.
You can also take advantage of TikTok’s newer feature that lets you post photos in comments — sharing a screenshot of your GoFundMe page or a visual of what the funds will help with can catch attention and drive curiosity right where people are already engaging.
Bonus Tips
Does the Website link go away if I drop below 1,000 followers?
In most cases, no. Once the Website field is unlocked, it usually stays — unless you switch back to a personal account or remove it yourself.
Which account type is better: Business or Creator?
- Business accounts give you the Website field immediately (with 1K+ followers), but limit your access to music and some features due to licensing.
- Creator accounts let you use trending sounds and filters, which is important if you’re trying to increase video engagement or earning potential.
This can matter especially if you’re using TikTok features like Live gifting, where rewards depend on views and interaction — just like with TikTok coins.
How do I know if I’ve unlocked the Website field?
Go to Edit Profile. If you see a field labeled Website, you’re eligible. If not, keep working toward 1,000 followers or check your account type.
Conclusion
Getting your GoFundMe in front of the right eyes on TikTok is all about visibility. Once you unlock the Website field, adding the link to your bio is simple — but even if you haven’t hit 1,000 followers yet, you still have ways to guide people to your campaign using bio text, comments, and clear CTAs in your videos. And if you’re serious about boosting attention fast, it’s now easier than ever to purchase TikTok followers to increase your visibility. A more active-looking account draws more views, making your GoFundMe link far more likely to get noticed and supported.
